Everybody is looking forward to the benefits connected and automated vehicles are expected to bring in terms of less congestion, fewer accidents and less pollution. But will people buy these vehicles? A lot of people love driving and would not want to give it up.
Studies of how much more people are willing to pay for an automated car, compared to a manual car, suggest that there will be a market for automated cars. For an analysis of these studies see: The demand for automated vehicles: A synthesis of willingness-to-pay surveys. Written by Rune Elvik, Institute of Transport Economics.